Atom Agencies Press Intelligence
Book a demo

A news desk, run for you

Everything worth knowing in your market, on your desk by Monday.

We sit down with you, work out what you actually need to know, and build the desk. You get a briefing that knows your competitors by name — and a newspaper, if you want one.

Live · Rackham Motor Group — a dealer group in Norfolk. Top of their briefing this morning.

An example desk — invented business, real sources

The regulator 2 days ago

Conduct review sets a January deadline for motor finance redress

Motor Traderalso in 4 others

Why this reaches you: you arrange finance in-house on two thirds of retail units, so 31 January is an operational deadline, not news.

Why it is first

  • Source trust 0.15
  • Novelty −0.10
  • Score 2.28

Point at a line and the words it scored light up.

Every desk can answer “why is this here?” — because a tool you cannot interrogate is a tool you cannot trust with a decision.

Twenty seconds · no sign-up

See what your own desk would watch

Give us your website. We will read it, find the titles that cover your trade, and show you the story from this week that would have reached you first.

  • Real titles, read live — not a mock-up
  • Nothing kept unless you ask us to
  • Publishes no feed? We show you what we would build

Two reasons people buy one

Some clients cannot afford to miss something. Others need to be found.

Intelligence

“Don’t miss what costs us money.”

Rackham run six forecourts. Residual values are their profit and loss; a conduct rule changes how they sell finance; a competitor opening nine miles away changes their catchment. Missing any of those has a number attached.

  • Nine sources, read for eleven named competitors and one regulator
  • The same story from five titles, shown once
  • A Monday briefing, and a board pack made from it

See the desk

Publishing

“We need to be the ones people read.”

Halstead & Vine sell jewellery. Nothing in the trade press costs them money on Monday morning — but not being talked about costs them everything. So their desk becomes a paper their customers read, at their own address.

  • A weekly with a masthead, sections and a byline
  • At a permanent address, indexed by search and by AI
  • Every claim one click from where it came from

See the paper

Why this is not software you buy

We do the setting up. All of it.

The tools to do this yourself exist and hardly anyone uses them, because working out what to watch is the hard part and nobody has a spare fortnight. So we do that part — and it is what you are actually paying for.

  1. We learn the business An hour on the phone. Who competes with you, who regulates you, who you sell to, and what would ruin a quarter.
  2. We name it all Every competitor, customer segment, supplier and regulator — with the ways each one actually gets written about.
  3. We find the sources Trade press, regulators, local papers, data feeds, and the sites that publish no feed at all.
  4. You open it and it works No empty screen and no setup wizard. The first briefing is already waiting for you.

Honestly

If a source matters to you, getting it in is our problem — not yours.

Most organisations publish no feed at all. Some of what your desk watches will be a feed we built from their listing pages, a page we watch for changes, or something a person puts in by hand. You never need to know which.

See what a desk actually watches

Book a demo

Would rather just talk to someone?

Leave an address and tell us roughly what you do. We build the desk before we meet either way — pasting a URL above only makes it faster.

We reply within a day, and we will tell you if we do not think it is a fit.