Knowing before you needed to
Not a keyword alert and not a feedreader. A desk that has been told who you compete with, who you sell to, who supplies you and who regulates them — and reads a market’s worth of press every day looking for exactly that.
What lands on it
Shown for two real desks — a Norfolk dealer group and an independent jeweller. Same product, and almost nothing in common.
Not a headline — a direction. The third data house this month saying the same thing is worth more than any one of them saying it loudly.
Rules aimed at you matter. So do rules aimed at the people who buy from you, because they change what your customers can afford and what they are allowed to do.
New products, price campaigns, openings, hiring. A competitor advertising heavily this month is a decision you have to make this month, not next quarter.
An employer laying off in a town you sell into, a planning decision, a road closing for a season. Local news is where the things that change your takings get reported first, and where nobody is looking.
Suppliers in difficulty, materials pricing, shipping, tariffs, a manufacturer changing terms. The things that reach your margin before they reach the trade press.
The stories your market cares about, whether or not they mention you. This is the raw material for anything you publish — and the reason the desk and the paper are the same product.
Why it finds them when an alert would not
Every competitor, customer segment, supplier and regulator, with the ways each one is actually written. An alert for “Marsh” brings you marshland.
Marsh and Pinner M&P Motors
Ask why anything is where it is and you get arithmetic, not a shrug. A tool you cannot interrogate is one you cannot take to a board meeting.
Nothing is deleted and nothing is hidden. Ranking decides what is at the top; the archive keeps the lot, and you can always see all of it.
The archive · 4,180
The bit nobody else does
Every desk has blind spots — the story your usual titles did not run. We look for coverage your sources missed, and offer to start watching whoever had it.
Insurers reprice young-driver cover in the East
Two local papers and an insurance title. None of your nine sources touched it.
The pattern, not the item
One story is news. The same competitor talking about expansion for the third time in a quarter is a decision you have to make.
What you filed turns into a report with the sources footnoted, a set of slides, a podcast script, or a newspaper. Same material, whichever you need this week.