What your desk will watch

Your desk watches what your market reads. Not a list of integrations.

Every desk is built from scratch for one business. We spend the onboarding finding the titles, registers, regulators and local papers that matter to you — and getting each one in, whatever it takes. Some publish a feed. Some do not. That is our problem, not yours.

Two real desks. They share one source out of sixteen.

Rackham Motor Group

Six forecourts in Norfolk · nine sources

  • Motor Trader its own feed
  • AM-Online its own feed
  • Cap HPI monthly values we built the feed
  • The conduct regulator we watch the page
  • Eastern Daily Press · business its own feed
  • Franchise dealer bulletins by hand
  • and 3 more

Halstead & Vine

An independent jeweller · seven sources

  • The assay offices we watch the page
  • Professional Jeweller its own feed
  • Regional sale room results we built the feed
  • Bullion and materials pricing we built the feed
  • Two competitors’ social accounts by hand
  • Eastern Daily Press · business its own feed
  • and 1 more

Both are in Norfolk. Both are retailers. The only thing they read in common is the local paper — and even then, for different reasons. This is why a menu of integrations would be no use to either of them.

Four ways in. You never need to know which.

Most organisations publish no feed at all, so a fair part of the onboarding is making one exist. It arrives in your briefing looking exactly the same either way.

its own feed

It already publishes one

The straightforward case. Most trade titles, and every regulator worth the name.

we built the feed

It publishes nothing

We build one from their listing pages. The rules we use are shown to you and can be changed — never a black box.

we watch the page

It only ever changes

Registers, price lists, appointment pages, sale dates. We watch for the change that means something and ignore the ones that do not.

by hand

Nothing automated will do

A closed platform, a members-only bulletin, a newsletter that only lands in an inbox. Somebody puts it in. That somebody is us.

A fortnight of our work, before you ever log in

Finding where a market talks about itself takes a person about two weeks the first time and about ten minutes thereafter. That is the whole reason this is a service and not a subscription — and the source list we build is yours to keep, whatever happens next.

Tell us what you need to watch