Five steps, and we do the first three
From “what should we be watching?” to a paper of your own
Shown on a real desk — Rackham Motor Group, six forecourts in Norfolk. Everything below is their actual configuration.
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You decide what is worth knowing
An hour on the phone. Who you compete with, who regulates you, who you sell to, and what would ruin a quarter. We turn that into a list of named things — and the ways each one actually gets written about.
This is the part everyone else makes you do yourself.
Their list, in part
- The conduct regulator
- “conduct review”, “the regulator”, “redress scheme”
- 2.0
- Marsh & Pinner
- “Marsh and Pinner”, “M&P Motors”, “M&P Thetford”
- 1.6
- Residual values
- “RVs”, “used values”, “depreciation”
- 1.5
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We find the sources
As few or as many as it takes. Trade press, regulators, local papers, subscription titles you already pay for. You paste a website, never a feed address — nobody knows their trade paper’s feed URL.
Nine watched, ordered by what they give you
- Motor Trader 19 of 45 filed
- Cap HPI values 6 of 9
- Fleet News aggregate 2 of 78
A source that sends 78 and gives you 2 is worth less than one that sends 9 and gives you 6.
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We read them for you
Every source is checked, everything new is captured, summarised and matched against your list. The same story from five titles becomes one entry that says so.
How often is your call, agreed at set-up — hourly for a market that moves, daily for one that does not.
63 items became 41 stories
Used values slip 1.8% in August — steepest since 2019
Three data houses agree on direction, disagree on scale — 1.2% to 2.4%. Diesel hatchbacks carry it.
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You read, file, or wave it past
File into folders you name — a board pack, next week’s paper, things to watch. Or mark it not for us, which teaches the ranking rather than deleting anything.
Nothing is ever deleted. Ranking decides what is at the top, not what exists. The archive holds everything, and it is searchable.
Their folders
Board pack · 7 For the paper · 4 Watch this · 3 The archive · 4,180
And the desk learns: a story you mark not for us makes similar ones rank lower next week, and it tells you which words it used to decide.
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We turn it into whatever you need
The filing cabinet is the point, but it is not the end of it. What you filed becomes the thing you actually have to produce on Thursday.
Four things, from the same five stories
- A report
- Slides
- A podcast script
- Your newspaper
The whole thing, set up for you, in about a fortnight.
You do step one. We do two and three. Four and five are yours again.